A broker-dealer recently hired a registered representative (RR) who is new to the industry. The RR was asked to set up her profile on the firm's social media site. Which of the following statements in the RR's profile violates FINRA's communications rule?

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C. â€œMy industry experience and knowledge will give you assurance that your financial goals will be met.â€ violates FINRAâ€™s communications rule. This statement implies a guarantee of outcomes based on the representative's experience, which is not permissible under FINRA regulations that prohibit making misleading statements about performance or results. Such language can be interpreted as a promise, which is misleading and potentially harmful to clients. A) â€œI offer a personalized, hands-on approach to help you plan for your financial future.â€ This statement focuses on the method of service rather than guaranteeing results. It highlights the representative's commitment to client engagement without making any promises about the success of financial outcomes, thus complying with FINRA's guidelines. B) â€œI will work with you in person, by phone or by video conferencing, whatever works best for you.â€ This choice describes the flexibility of communication methods available to clients, which is acceptable under FINRA regulations. It does not imply any guarantees about financial performance or services, making it compliant with the rules. D) â€œMy primary focus is to build rapport and trust with my customers to better serve their investment needs.â€ This statement emphasizes the importance of relationship-building in providing financial services. It does not suggest guaranteed outcomes or performance, aligning well with FINRA's communications standards and thereby remaining compliant. Conclusion In summary, FINRA's communications rule is designed to prevent misleading claims that may promise guaranteed results in financial services. Statement C violates this principle by suggesting a guarantee based on the representative's experience, whereas the other options focus on methods of service and client engagement without implying any assurance of outcomes. Adhering to these guidelines is crucial for maintaining ethical standards in the financial industry.

A broker-dealer recently hired a registered representative (RR) who is new to the industry. The RR was asked to set up her profile on the firm's social media site. Which of the following statements in the RR's profile violates FINRA's communications rule?

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